A face serum is a lightweight skincare product designed to deliver concentrated active ingredients directly to the skin. Typically formulated with a high concentration of vitamins, antioxidants, peptides, or hyaluronic acid, serums target specific skin concerns such as hydration, aging, pigmentation, or acne. They have a thinner consistency than creams, allowing for better absorption and penetration into the skin. Serums are usually applied after cleansing and toning but before moisturizing, making them a crucial step in many skincare routines.
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